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Berger Paints wows customers with Trowel-On Roadshow

September 12, 2025
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Ryan Chung (second left), managing director of Wilson Chung Hardware, is flanked by Berger Paints Jamaica representatives — Jody-Ann Jones (left), area sales manager – Eastern; Tamara Thomas (second right), trade marketing officer; and Ahmad Fitzgerald, sales associate — at the final leg of the Trowel-On Roadshow in St Thomas.
Ryan Chung (second left), managing director of Wilson Chung Hardware, is flanked by Berger Paints Jamaica representatives — Jody-Ann Jones (left), area sales manager – Eastern; Tamara Thomas (second right), trade marketing officer; and Ahmad Fitzgerald, sales associate — at the final leg of the Trowel-On Roadshow in St Thomas.
Berger Paints Jamaica chemist Shomar Scott (right) showcases the vibrant Trowel-On colour range to Prince Lewis at the Westmoreland leg of the roadshow.
Berger Paints Jamaica chemist Shomar Scott (right) showcases the vibrant Trowel-On colour range to Prince Lewis at the Westmoreland leg of the roadshow.
Contractor Everol Thompson (right) walks attendees through a live demo being conducted by his colleague Seyan Grant (left) during the Berger Paints Jamaica’s Trowel-On Roadshow at Paint Up Hardware, Westmoreland.
Contractor Everol Thompson (right) walks attendees through a live demo being conducted by his colleague Seyan Grant (left) during the Berger Paints Jamaica’s Trowel-On Roadshow at Paint Up Hardware, Westmoreland.
Asheaka James, trade marketing manager at BPJL, adds finishing touches to the Trowel-On demo at Wilson Chung & Sons Building Supplies Ltd, St Thomas.
Asheaka James, trade marketing manager at BPJL, adds finishing touches to the Trowel-On demo at Wilson Chung & Sons Building Supplies Ltd, St Thomas.
George Duhaney, technical lead at BPJL, keeps the audience engaged while explaining the features of the Trowel-On product during the Mandeville, Manchester leg of the roadshow.
George Duhaney, technical lead at BPJL, keeps the audience engaged while explaining the features of the Trowel-On product during the Mandeville, Manchester leg of the roadshow.
Asheaka James (left), trade marketing manager at BPJL, shares lens time with John Groves, managing director of Impact Industrial, at the first stop of the Trowel-On Roadshow in Mandeville, Manchester.
Asheaka James (left), trade marketing manager at BPJL, shares lens time with John Groves, managing director of Impact Industrial, at the first stop of the Trowel-On Roadshow in Mandeville, Manchester.
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Berger Paints Jamaica recently concluded its vibrant two-week Trowel-On Roadshow that made impactful stops in Manchester, Westmoreland, and St Thomas.

The event brought excitement and education to a number of hardwares with live demonstrations of the company's Trowel-On product, showcasing its superior application and finish.

The roadshow made its first stop at Impact Industrial and Pro Hardware in Mandeville, Manchester, then went on to Paint Up Hardware in Westmoreland. Its final stop was at Wilson Chung & Sons Building Supplies Limited in Morant Bay, St Thomas.

The Trowel-On Roadshow featured live DJs, interactive customer activities, and exclusive deals on Berger products, making it a hit with both professionals and homeowners.

Attendees were able to experience firsthand the ease and quality of the Trowel-On application, while enjoying entertainment and giveaways throughout the event. Additionally, they were able to directly ask the Berger team any questions or concerns they had about the product, as well as get direct contact for professional trowel-on applicators.

"The Trowel-On Roadshow was a fantastic opportunity to connect with our customers on the ground," said Asheaka James, trade marketing manager at Berger Paints Jamaica.

"It's important to us that Jamaicans not only trust our products, but also see how they work in real time. The response was overwhelmingly positive, and we're proud to continue delivering innovative solutions that help transform spaces across the island."

Berger Paints remains committed to innovation, customer engagement, and community outreach. The success of the roadshow underscores the brand's dedication to helping Jamaicans beautify and protect their spaces with high-performance coatings.

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